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Updated: Apr 14, 2021


Visualization (also known as 3d Rendering) is the end result of a 3D scene modelling, lighting, texturing, and rendering process that produces an image or video animation. This approach can be compared to taking a photograph or recording the actual scene.

"So, first, we must create a very small cut of the world in 3D software, including its physics, atmosphere, lights, and so on, and then force the 3D renderer engine to "take a picture of it."

A wide variety of 3D applications such as 3ds Max, Cinema4D, Maya is used by 3D companies with renderer engines such as Vray, Corona, Arnold, FStorm, etc.


From the last Grand View Research report on Visualization and 3D Rendering Software Market Size, we can read that this market was priced slightly above USD 1.5 billion in 2018 and will surpass USD 6 billion by the end of 2026. No wonder that this market is one of the world's fastest-growing economies today. It takes a look around to know that 3D visualizations are everywhere. We see them in almost every product/service sector in almost every industry (for example Horeca market, food, industrial, automotive, healthcare, furniture, real estate, games and movies). Companies around the world use visualization to promote engineering design, to better our lives, to entertain communities, to help investors and stakeholders make the right choices. 3D visualizations are able to replicate, turn up, or construct a whole new reality. Imagine how this industry will look when, for good, augmented reality will sneak into our everyday reality.


In the past, just after completing construction, the property development industry promoted its investments using a picture of the completed house. Many years ago, for the real estate development industry, some positive regulatory reforms were made, currently happening all over the world. These changes allowed flats/buildings not yet constructed to be sold. With architectural drawings and paintings, developers may advertise their unbuilt real estate. Thanks to this, a significant increase was observed by the construction industry.

The first professional architectural visualizations (Zaha Hadid and her The Peak Club in Hong Kong, 1983), which were helpful in advertising property development investments, appeared along with the increasing availability of software that supports architectural design (Autocad, ArchiCAD). 3D Studio" software appeared on the market in the nineties of the last century (current 3ds Max), then the 3D visualization market, including architectural visualizations, was shaped."

But what is Architectural 3d Visualization, exactly?

It is the real estate industry's most effective marketing tool and is used to persuade prospective buyers of a given architectural design. At present, most often in the form of static 3D photo-realistic visualizations.

There are several different ways in which architectural visualization is presented:

-Static visualizations, such as 3D floor plans, interior, exterior and aerial renderings, etc. Click here to see a few examples.

-Total animation in 3D or embedded in real video

-View/Panoramas 360

-About virtual reality

WHO needs Architectural Visualization?


First of all, as most of the designs have not been completed yet, young and innovative architectural firms have a problem with advertising their design services. Architectural visualizations allow architects to demonstrate their technical abilities without having to wait for the completion of the first projects. Secondly, they demonstrate that a specific architect has a workload, i.e. he is possibly highly trustworthy because many individuals entrust him with designing. Thirdly, through high-quality visualizations, architects can provide their customers with initial ideas, making the process of designing buildings/houses more efficient and changes happen much less frequently, not to mention that the cost of these changes will be much lower than at the construction stage.

See this LINK for some Architectural 3d Rendering Samples


You design something really personal for your customers as an interior designer, rooms where they can eat breakfast, take a shower and sleep each day. The demands placed on you are, therefore, immense. You can use photorealistic visualizations to persuade customers to compromise on vision, from which you can assure customers that the design of their dream interior not only looks amazing, but is also functional. Most importantly, your customer feels a bond with his apartment, already at the design level, thanks to such visualizations, and this is a benefit that can not be overestimated. You will be further advised by a happy client, and your company will be able to expand at a steady rate.

See this LINK for some Interior 3d Rendering Samples


For the desired price, 3D renderings allow pre-selling of unbuilt properties. Photorealistic visualizations of investments in promotional brochures may be mounted, displayed at real estate expos, or posted on the web as an advertisement. These visualizations sell the property by presenting, for instance, high-quality finishing materials and the housing estate's beautiful setting. Nowadays, advertising the property with high-quality visualizations is something completely important, since more than skilled marketers, they guarantee fast sales. Finally, you portray your brand as solid, competent and trustworthy as a property developer who advertises his real estate with high-quality visualizations.

See this LINK for some Interior Property 3d Rendering samples


Professional landscape design software can assist you in producing high-quality plans in less time and with less effort. The majority of landscaping companies tend to work with 2D plans that are conventional and descriptive. Clients, on the other hand, tend to see 3D models that are vivid and realistic. You can meet both needs with 3D rendering tools in a single, quick workflow.

In Architectural Design, why are 3D renderings important?

In the architectural industry, 3D renderings are probably the most productive way to convey ideas; they do not require extra physical materials, they are quicker than conventional model making methods, and they display more. Five other key advantages of using 3D architectural rendering tools are available below:

1. You have the ability to express your thoughts to others.

Without the use of visual aids, describing a complex system such as a construction project to someone who is unfamiliar with your profession can be overwhelming. 3D renderings are a perfect way to rapidly share a lot of knowledge about a project.

2. It's Budget-Friendly

You may believe that a technology as advanced as 3D architectural visualisation is costly, and it certainly was in its early days. However, 3D modelling has become much more accessible over time, and most homeowners can now afford it. And 3D animations have a high cost-to-benefit ratio, and can portray much more than just pictures to potential customers.

However, it is not unusual to come across freelancers who sell their services at a reduced cost because 3D software has become increasingly available to all. When considering cheaper facilities, be alert - the end product can be of much lower quality. While you can save cash up front, later on you will have to deal with more expenses, as we will discuss in the following section.

3. You'll be able to spot project vulnerabilities early on.

It's all too normal for project budgets to be overrun as a result of client adjustments made during the construction process. This is due to the fact that many clients lack architectural training and have trouble comprehending certain concepts prior to the start of construction, particularly if there aren't enough drawings to convey specific concepts. 3D models offer the opportunity for consumers to spot problems early on. They can understand if they hate the design and layout of anything right from the start, with a photo-realistic rendition of their project. They will prevent the potentially enormous costs of making improvements after construction has already started by catching the issue early on.

4. 3D Models can be used as marketing tools

Creating a glamorous picture of your project proposal is a perfect way to market yourself if you're an architect trying to draw investors and businesses. Though insightful, sketch drawings and blueprints will not help to promote your projects and ideas. It is preferable to employ a rendering company that can reliably visualize your ideas in 3D.

5. You'll be able to offer more insightful presentations.

It's almost always more effective and productive to communicate your ideas with simple visuals, as we described above. You will receive positive reactions and constructive input from your audience by providing your audience with photo-realistic renderings.

Who does Architectural 3d Visualization?


A 3D artist produces three-dimensional models, animations, and visual effects for use in films, video games, and digital advertisement campaigns, among other things. This includes using a mixture of hand-drawing techniques and computer software to produce special effects to fit particular briefs.


In film, television, or video game development, a graphics artist creates digital animation or footage for characters, environments, backgrounds, and other elements. In addition to height and width, the still or moving creations tend to have dimension.


Architectural designers construct models of buildings and other structures using 3D software. These models are used to evaluate a building's protection and architecture. Architectural designers usually have a bachelor's degree in architecture or drafting, as well as advanced knowledge of design tools like AutoCAD.


A high-quality 3D still picture costs between C$500 and C$1500 at a visualization studio in Vancouver & all over Canada. For small to medium projects, this is the average price you can expect to pay. In addition, depending on the project, a fair price for large projects will vary from C$3,000 & up.

The cost of a typical 3D animation varies from C$1,000 to C$5,000. Depending on the length and complexity of the video, you might expect to pay a little more. Obviously, each studio is special, and prices differ, but studios that produce higher-quality work will generally charge more. If you've worked with rendering studios before, you're probably aware that you can get lower-cost renderings from China, Sri Lanka, and India for between $250 and $500 USD.

See this LINK for the sample of complete list of 3d rendering cost in Canada


Individual salaries for 3D modelers is roughly C$85,000 per year, depending on the organization, geographic place, experience, education, and other factors. A 3D modeler at DreamWorks Animation in California or Blue Sky Studios, a Twentieth Century Fox Film affiliate in Connecticut, for example, could receive up to C$125,000 per year. A 3D Modeler earning $40,000-$48,000 USD per year at a smaller business like Georgia-based Kiz Toys or $42,500 USD at Alabama-based AEgis Technologies Group.


Here are the 8 tools commonly use in 3d modeling:

1. 3Ds Max

2. Blender

3. Revit

4. Sketchup. Sketchup

5. AutoCAD

6. Rhino

7. Maya

8. Cinema 4D

See this LINKS to see how this software works and how much it cost.


3D rendering software is a method of generating an image based on three-dimensional data stored on a computer. Architecture, video games, simulators, movies and television effects, and concept simulation all use this method.

Here are the 12 tools commonly use in 3d Rendering:

1. Redshift

2. Vray

3. Cycles 4d

4. Lumion

5. Keyshot

6. Maxwell

7. Arnold

8. Renderzone

9. Corona

10. U-Render

11. FinalRender

12. Enscape

A small portion of society has a sufficiently developed spatial imagination to have a great field orientation, to be able to visualize a spatial entity or the final result of home renovation/construction. Prospective customers for architects, interior designers and developers are the remaining community of people. Let them feel architectural project with photorealistic architectural visualizations, understand why this and not another interior layout is the most ideal and tie up emotionally with their future home.

If you are in need for Architectural Visualization, contact RENDER3DSTATION and we will help you.

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