Due to the increasing adoption of 3D modelling by real estate companies, the 3D rendering market is rapidly expanding. Customers and stakeholders can envision the interiors and exteriors of a construction project in a more attractive way thanks to 3D modelling. Architects and design engineers may use 3D rendering to express their construction project concepts in a more photorealistic and tangible manner.
Furthermore, the rising popularity of online gaming and increased consumption of digital media in the wake of the COVID-19 outbreak has boosted industry demand. Rendering engines (software development environments) are widely used in game development and the creation of animated films and television shows.
In 2019, the software segment in the UK held over 70% of the 3D rendering market share, and it is expected to expand steadily from 2020 to 2026. The increasing popularity of advanced visual effects like texture mapping, shading, reflections, shadows, and motion blurs has increased the demand for 3D rendering solutions. Various businesses around the country are also investing in on-premise solutions to address problems with the cloud model, such as unreliable internet speed and data privacy concerns.
REASONS WHY REAL ESTATE SHOULD MAKE USE OF 3D RENDERING IMAGES
1. THEY PREACH THE MISSION OF YOUR COMPANY
It's no longer enough to simply tell your audience what your brand's goal is in this day and age.
Clients will still flock to businesses and brands that use visualization to convey rather than paragraphs that repeat the same message.
3D renders give you an effective way to define your brand's differentiation through photos and videos, which will draw potential customers' attention to your advertisements.
2. THEY ARE COST EFFECTIVE
What is the primary objective of any effective marketing strategy? To reach out to as many people as possible for the least amount of money possible.
As a result, 3D rendering is a no-brainer for your advertising goals due to its cost-effectiveness.
Preparing 3D renders saves time and money by eliminating the need to rush a final prototype in order to meet a photoshoot deadline.
This allows for a much simpler editing process, which would result in a much faster finished product. When editing a picture, you basically have to throw it and start over, but with 3D rendering, the same edits can be done in minutes.
3. THEY CAN BE RESIZED TO FIT YOUR AD SPACE
Nothing is more aggravating than producing a fantastic advertisement only to discover later that it can't be scaled to fit certain marketing channels' sizing requirements.
3D renders can be scaled down to fit any size of advertising: if you want to take a billboard-sized 3D rendering and scale it down to fit a coupon card, no problem!
This allows your marketing department to use the renderings to target specific markets without having to worry about sizing problems.
4. THEY ALLOW YOU TO HAVE COMPLETE CONTROL OVER THE DETAILS
Any Marketing Coordinator or Graphic Designer will tell you that the details are what distinguishes a good advertisement from a bad one.
3D renderings make it simple to fix an image and make it look as realistic as before.
While it is true that you can edit a photograph, making too many changes to it would make it appear unrealistic.
Even if your clients aren't graphic designers, they can tell when an image isn't real, and your brand will suffer as a result.
5. THEY PUT YOUR BRAND UP TO DATE
Clients only want to buy from brands that demonstrate how current they are.
They believe that brands that use modern technology have an advantage over their competitors because they are aware of the latest tools.
Because 3D renders, a modern marketing tool, are used to make a finished product, customers get the impression that your brand is up to date.
They also don't expect consumers to visualize a finished product based on sketches or "rough draughts" you show them. The 3D renders show your customers how the finished product will look.
6. THEY ASSIST WITH VISUALIZATION
"A photograph is worth a thousand words," as the saying goes.
3D renderings give your clients and potential customers a visual representation of the exact concept you're going for with your product.
You can tell everyone you're working on a toothbrush with cutting-edge technology that isn't currently available, but how much weight do those words carry?
Instead, show them a 3D rendering of your concept. They'll be able to see the bristle separation, bright colors, and what sets your toothbrush apart from others.
7. THEY HAVE THE ABILITY TO SELL THE EXPERIENCE
Before you put your product in the hands of your customers, you should make sure they understand what it can do for them.
3D renders can help you sell that experience to your customers by showing them what to expect.
Clients can imagine what gaps in their lives your innovation or service will fill, which will help you create anticipation for when your product is released.
8. THEY ENABLE YOU TO KEEP YOUR MARKETING AND PRODUTCTION DEPARTMENT SEPARATE
Your marketing and operations departments are both critical to your company's success, but they don't always work in tandem.
You may come to regret putting your Marketing department in the position of having to wait for Operations to release a prototype.
What if your prototype requires multiple revisions? Those take weeks and are very expensive. Meanwhile, your Marketing Coordinators are twiddling their thumbs in anticipation of a final prototype to promote.
All of this can be avoided using 3D renderings. Starting down this path from the beginning will save you money and time.
9. THEY PREACH THE MISSION OF YOUR COMPANY
It's no longer enough to simply tell your audience what your brand's goal is in this day and age.
Clients will still flock to businesses and brands that use visualization to convey rather than paragraphs that repeat the same message.
3D renders give you an effective way to define your brand's differentiation through photos and videos, which will draw potential customers' attention to your advertisements.
10. THEY BRING YOUR CONCEPT TO REALITY
It's easy to become overwhelmed if things aren't going well with all the prototypes, rough draughts, and technical work you have to do during the creation process.\
Fortunately, nothing re-energizes you like seeing your end goal come to life and reminding you of the end result you're aiming for!
3D renders will help you realize the invention you've been working on for so long; and who knows? Perhaps the 3D renderings will aid in the prototyping process as well.
Today is the day to start incorporating 3D renderings into your marketing efforts!
Now that you've seen all of the advantages of 3D renders, it's time to incorporate them into your marketing arsenal.
RENDER3DSTATION can help you provide the marketing images you need for 3d rendering of apartments, townhouses, high-rise or any residential projects.
