How to Build Luxury Property Brochures with 3D Renderings
Giving out luxury property brochures is a tried and true method of attracting clients and customers for realtors.
The best brochures have eye-catching images and graphics.
When the property is already constructed, taking these images is easy, but when it is pre-selling or off-the-plan, it can be difficult.
This is where 3D modelling services for real estate come in handy. Realtors no longer have to settle for drab floor plan images or schematic blueprints.
When the projects are still being built, use 3D real estate rendering services. It will assist you and your Real Estate team in presenting a property in photorealistic fashion. When you use this technology in your company, the following things can happen:
PRESENT THE INTERIORS AS IF THEY WERE IN A MAGAZINE
You have no interior pictures to show the prospects while the project is pre-selling or off-the-plan. You will express the potential interior design of the property using skilled 3D rendering services.
The best 3D renders are photorealistic and appear to be taken from a magazine. Here's an example of well-designed, meticulously selected interior:
When creating 3D interior renders, make sure the final product includes the following elements in great detail:
Items of furniture that were used
Organize your room
Light fixtures Textiles
The occupant's ideal lifestyle is reflected in the vibe and atmosphere.
The image below is a great example. Take note of how the dining room is illuminated by the natural light that enters the apartment. To your prospect, the dream of owning a property this lovely appears to be a reality. Some can fantasies about living the dream here.
Photos like this attracts your prospects' interest and encourage them to learn more about your services. You can use this to persuade them to invest in the property you're selling.
Expert advice: Speak with a professional 3D artist who can create photorealistic HD images for you. Give them a thorough project brief so they can focus on the project and reduce the number of revisions.
WONDERFUL VIEW OF YOUR STRUCTURE FROM THE STREET OR EYE LEVEL
It's difficult to sell off-the-plan homes, particularly when you don't have any good photos to show potential buyers. They don't want to see pictures of unfinished construction sites because they don't add to the property's wow factor and won't entice them to invest.
Show 3D models of home exteriors at eye level so that your prospects can see how their future home will look from the outside. The layout, the scenery, and the surroundings should all be photorealistic. The more accurate the picture specifics are, the more appealing the brochure would be.
Expert advice: Take pictures of the system in various seasons, weather conditions, and times of day. You can delegate this task to your 3D artist.
You may describe the layout of the space.
A photorealistic representation of the floor plan can be created by expert 3D artists who are familiar with architectural drawings. A sectional 3D floor plan like this demonstrates the location of rooms, the layout of furniture parts, the construction materials used, and more to your prospects.
This is an excellent addition to your luxury property brochure if done correctly.
You can properly demonstrate your neighborhood.
Aside from the home, buyers consider the neighborhood in which it is located. Remember to create the community that your 3D renders will be a part of as you grow them. Show the location of local parks, restaurants, fitness centers, jogging routes, playgrounds, and schools. Images of these locations, combined with compelling copy, will pique your prospects' interest.
When you invest in high-definition 3D frames, your luxury property brochure becomes a lead magnet. Inquire about our 3D visualization services by contacting us. And if there is a lot of competition, we will help you stand out.
Guidelines for Distributing The Brochure
1. Since you can share a digital copy of a luxury property brochure with your online prospects, they are more versatile these days. You can give it to someone via email or post it on social media.
READ: How Effective Are 3D Renders As Social Media Content?
2. Include a QR code in your printed materials. Your prospects will be able to access your online content, such as your Facebook profile, Instagram account, website, or a 3D virtual tour of the property you're selling. All they have to do is check the QR code with their mobile, and voila! they have access to more information about you and the listings.
3. Create a 3D virtual tour for your prospects to take a virtual tour of the home you're selling.
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